EP.7:Agents Are Wasting Millions Thinking Portals Are Marketing

The Voice of the Agent Podcast

• 15 min

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Nearly two-thirds of an average UK estate agent’s marketing budget disappears into portals and most of them can’t explain why. In this explosive panel top industry minds call out one of the biggest financial blind spots in the property game. From the myth of social media as strategy to the untapped power of PR, this episode unpacks what real marketing looks like and why agents who get it are pulling ahead. COVERED TOPICS Why portals are a utility, not marketing The shocking 10.4% stat for all non-portal marketing Why agents still think social media is a strategy The hidden ROI of PR and why no one’s using it How high-growth agents spend and win Why your CFO is killing your pipeline Brand vs lead gen vs product marketing Long-term trust vs short-term wins Zero-based budgeting for smarter marketing decisions Why listings are only step one Marketing mistakes that cost agents millions #EstateAgentMarketing #VoiceOfTheAgent #PRNotPortals #RealEstateMistakes #MarketingROI #TrustAndBrand #UnchainedThinking #AgentGrowth #UKPropertyIndustry